about - Midea Philippines

In 2013, one of the Philippines ’ leading and most trusted names in home solutions - Concepcion Industrial Corporation forged a partnership together with Midea Global, to bring the world’s number 1 appliance manufacturer to the country, forming Concepcion Midea Incorporated Philippines. A synergy that brings together time-tested knowledge on the local market and the vast network of the Concepcion Group with the pioneering innovation, expertise, technology, design, and internationally renowned reputation of the Midea Group, the partnership championed the philosophy of creating better lives for Filipino families powered by Midea’s global portfolio with Concepcion Industrial Corporation’s vision and values of passion, compassion, and excellence.

From Midea laundry and refrigeration solutions in 2014 to residential air conditioners in 2016, adding industrial and commercial air conditioning solutions in 2017, the company’s extraordinary growth led to another breakthrough partnership with Toshiba Lifestyle Solutions - an equally world-class brand, specifically launched to cater to the discerning market, delivering superior Japanese quality and uncompromising heart-felt attention to details.

For its genuine commitment to care for the Filipino, his family, and everyone he holds dear, Concepcion Midea Incorporated Philippines’ exceptional performance anchored on Convenience, Comfort, Safety and Healthy Lifestyle has been awarded the highest recognition within the Concepcion Group with a back-to-back victory, winning the Concepcion Industrial Corporation Legends, Chairman’s Award for the years 2019 and 2020, respectively.

An undisputed leader in intelligent home solutions, a game-changer for truly intuitive appliances, expertly engineered and masterfully designed, Concepcion Midea Inc. Philippines continues to enable cherished moments, surprisingly friendly experiences and tenderly nurtured relationships, one Filipino home at a time.

ANNA MARIE ALEJANDRO

GENERAL MANAGER

ALBERT WONG

DEPUTY GENERAL MANAGER

DENNIS FREDERICK ALINGOD

HEAD OF HUMAN RESOURCES

LORELIE H. ACOP 

HEAD OF MARKETING AND E-COMMERCE

ARIEL HIDALGO  

HEAD OF TRAD. TRADE/MBT/CISG/VISMIN 

ALPHONSO DIMAS RODRIGUEZ

CONSUMER LIFESTYLE DIRECTOR

CARMELO LAYUGAN JR.

HEAD OF AFTERSALES SERVICES

DANIEL BELBIS

VP- SUPPY CHAIN

RAUL JOSEPH A. CONCEPCION

Chairman, CEO, and President, Concepcion Industrial Corporation (CIC)

RENNA C. HECHANOVA - ANGELES

VICE CHAIRMAN AND TREASURER

RAUL ANTHONY CONCEPCION

DIRECTOR

JOSE MA. A. CONCEPCION III

DIRECTOR

MA. VICTORIA HERMINIA C. YOUNG

DIRECTOR

RAISSA C. HECHANOVA - POSADAS

DIRECTOR

CESAR A. BUENAVENTURA​

INDEPENDENT DIRECTOR

ALFRED PASCUAL​

INDEPENDENT DIRECTOR

JUSTO A. ORTIZ

INDEPENDENT DIRECTOR

JAYSON L. FERNANDEZ

CORPORATE SECRETARY